Just when you think you’ve seen everything. The Frisky reports on what may be the gutsiest ad campaign ever attempted. It certainly is the most bizarre I have ever seen–and I’ve seen some weird ones.
Procter and Gamble, the company behind Tampax, has launched a campaign for that product that comes straight out of a science fiction movie. The hero is a fictional 16-year-old boy Zack Johnson complete with his own blog and Twitter account.
This wouldn’t be much of a story if Zack led a normal life. No, on Day 1, Zack wakes up to urinate, and notices he all of a sudden has “the aiming ability of a defective garden sprinkler” and “a super important body part of mine had gone missing.” (Apparently P&G told the ad agency “you can’t actually say ‘penis.'”) Day 2 starts with: “Still in possession of girl parts ‘down under.’ No, not Australia.” Hopefully the story line is obvious enough by now.
I hope they paid the poor young actor hired to be Zack some serious dough. Beyond that, I still have no idea what to make of this.