How not to promote events (long rant)

I’ve mentioned Quinn’s Big City (QBC) a couple of times here (“here” being this blog, if not this blog in its current location), mostly in passing. I try to keep most of my long drawn-out ranting here; the longer pieces on QBC I have referred to as “verbiage pieces” and I try to keep my usual no-holds-barred rant style out of them.

For those of you not familiar with it, the centerpiece of QBC is a feature called the LOVIEE (Listing of Very Interesting/Exciting Events), a “best of Houston” events list with weekly, monthly, and holiday special editions. (Well, usually they are holidays, I’ve had one that was not for a specific holiday; it’s a long story.)

Anyway, so during the week when I’m not doing either paid work, out and about having a good time (at an event I posted to QBC or otherwise), Twittering, checking Facebook, writing a piece for this or Iced Tea and Ramen, or otherwise keeping myself entertained at home, I’m updating one of the upcoming LOVIEEs. It is probably easiest to show the process in a video, at some point I will post a video, probably to YouTube but possibly elsewhere as well, showing what goes into QBC (and possibly even my other blogs as well, but QBC is probably the most interesting one to make a video about).

Anyway, since I haven’t made a video yet, I’ll try to describe it. I have an e-mail box where people can send me stuff they want me to consider (and I have posted a few events this way) but the majority come from the cyberspace equivalent of a wild goose chase involving several local events calendars and myriad venue-, artist-, and organization-specific calendars. Some of these are better than others. I’m not going to name names (yet) but I am going to list just a few examples of the problems I’ve run into:

  1. Omitted details such as the starting time of a music act, or just one time without it being clear if that’s the time the doors open or the actual show time. I run across these a lot. Unless the act is really good or I’m running out of things to post, these are in danger of being skipped outright. Sometimes, such as for the New Year’s Eve LOVIEE, I have made exceptions, figuring it’s obvious most parties will not start until at least 8pm or so and most music acts will probably go on at about 9pm. If I do post anyway, it usually winds up being “no time given” which has the potential to come back and look bad on me when the venue decides to amend the listing later. Really, the time a show or event starts is basic information and there are very few excuses for not including it.

  2. No clear indication either way as to whether or not there’s a cover charge and if so how much it is. I try to avoid saying “no cover” or “free admission” unless it’s specifically stated. If it’s likely there’s no actual admission fee, sometimes I just make no mention of it. If I have the least bit of doubt, again, it’s like the time, “cover charge not stated.” The farther out from downtown the venue is, the less likely I am to attend your event if I’m not even sure the cover charge is within my budget at the moment. Nothing kills a night like being told the $10 budgeted for drinks or food would be needed just to get in the door, without advance notice of same.

  3. Venue/artist/organization Web sites that don’t provide a direct link to the calendar, or change it every month and make it part of a frameset. Very annoying, I should be able to bookmark your event calendar and be done with it, and come back in a month, three months, six months, a year and have the same URL work. Framesets are so 1996, and should never have made it into an HTML standard, but I’ll rant about that some other day.

  4. Event calendars so far out of date as to be useless. If we’re in December and I’m looking at a venue’s event calendar that is still showing October, September, or even January or last December, it’s so tempting to fire off an e-mail saying “look guys, you may as well take the damn thing down, it’s not doing anyone any good.”

  5. Venues, artists, or organizations that serve a Flash movie over HTTP as their primary online presence, instead of a Web site. (When I refer to a “Web site,” I mean something in HTML and CSS, preferably with only optional Javascript. I do not use the term “site” and especially not “Web site” for Flash movies.) Serving up only a Flash movie is gambling that my Flash plugin will both be present and will play the Flash movie. More frequently, that Flash plugin will be Gnash, not the Adobe official Flash player, so the latter is not necessarily guaranteed. I’m in a hurry rather often; rather than wait for Iceweasel/Firefox to load, I may well load up your calendar in Lynx. If I see “[EMBED]” and an offer to download something “application/x-swf,” you lose. Thankfully, this is a relatively rare problem.

That covers most of them. I’m sure I could probably come up with a few more. If you have others, either as an event list maintainer/blogger or just someone who goes out a lot, please comment.

Followup on “‘Inmate’…” forthcoming

Just a brief note: I will be following up on my post a couple weeks ago entitled “Inmate” does not mean “no longer human”. If you go back to the comments section of the original Houston Press story, you may notice comments from Alan Bernstein, the public affairs director for the Harris County Sheriff’s Department. (To be fair, I had no cause to check back on the original article and did not notice these comments until today.) It shouldn’t be a big surprise to anyone that Mr. Bernstein takes exception to the Houston Press story as written; I have a copy of the same memo that Mr. Bernstein sent to Randall Patterson and his editor and have read it.

So, in the interest of fairness, among others, I do plan to write a followup. I just don’t have all the information in hand to do so just yet. It may be another week but it is on the schedule.

“Inmate” does not mean “no longer human”

I haven’t been keeping up with this situation as much as I should have. It’s a shame that this kind of rant is even necessary or has a reason to be written. You’re going to see me write a lot more of these. It’s not that I plan to permanently abandon the rants against corporate giants like Microsoft, Google, Apple, AT&T, etc. but this hitting so close to home means it kind of has to take priority for now.

Usually I’d split this into two posts. However, I don’t want any break of continuity, so it’s going to be one long one this time.

Two relatively recent articles in the Houston Press, entitled Jail Misery and Jail Hell (both by Randall Patterson) respectively, detail absolutely disgusting, despicable, inhumane, thoughtless, and unreasonable treatment by the Harris County Sheriff’s Department (HCSD) of some of its inmates.

The former article is what really got my blood boiling, and is the one I’m going to primarily focus on. The latter is kind of “more of the same” and can be classified as leisure reading for those whose blood isn’t boiling yet.

Anyway, on with the show. The first article is about Monte Killian, a 45-year-old offshore oil rig cook. According to police, Monte had a rock of crack in his mouth found during a traffic stop in Fourth Ward, and so he was arrested.

The second paragraph of the story is particularly alarming in and of itself, so is quoted here:

The U.S. Department of Justice had recently found that “certain conditions at the [Harris County Jail] violate the constitutional rights of detainees.” Justice officials were especially concerned with the jail’s health care system and “found specific deficiencies in the Jail’s provision of chronic care and follow-up treatment.” “Indeed,” they wrote, “the number of inmates’ deaths related to inadequate medical care…is alarming.”

And not surprisingly, HCSD denies it. Both county attorney Vince Ryan and the county’s media manager, Christina Garza, establish a horrifying and despicable pattern of denying wrongdoing and downplaying the very real and documented problems with the county’s medical care.

And Monte, who has AIDS along with other medical issues, definitely needs his medical care. Monte was without his medication for most of a week (July 31 to August 5) after his initial arrest, then was re-arrested for reporting late to a pre-trial drug testing on September 11. It is this, Monte’s latter stay in jail, where the really troubling part of this story begins.

Monte’s partner, Stephen Calmelet, began talking to the Houston Press when Monte was without medication for a week during the second stay. Finally, Monte gets his medication (it’s not clear from the story exactly when) from a “very apologetic” doctor. I’d like to think the doctor’s apology was genuine; the cynic in me seriously doubts the sincerity, however.

The story continues:

[Ms. Garza, the county’s media manager,] asserted by e-mail that “Mr. Killian has not been ignored, nor have his medical requests been denied.” More than that, Garza said, she couldn’t say about him, because of federal privacy laws. Can Killian waive his privacy rights and grant me his health records? Garza allowed ten days to pass before sending a brief e-mail: “Mr. Killian has stated that, in his best interest, he would like to withhold the release of his medical records and is satisfied with the care that he has received thus far here at the Harris County jail.”

Now, we’ll get back to this later. I apologize for any dizziness induced by that incredible spin job there at the end; were I a PR person, I’d never take such liberties with the truth.

If Monte really was happy with his medical care, that’s certainly not what he told his partner Stephen. We get to the part of Randall’s story where he interviews Monte, and we find out the truth (quoting the story again):

No, [Monte] certainly wasn’t satisfied with his medical care, he said. What happened was, he’d been taken alone into a room with a sergeant and “some officer in charge of media relations.” The media officer, who was male, had said to him, “You don’t really want your personal health information splashed all over the newspapers, do you?” And under those circumstances, “in fear for my safety,” Killian said he really did not, whereas now, he said, “I do think, out of civic responsibility, I should allow my situation to be publicized.”

It turns out the story gets deeper: everyone on a prescription who goes to jail has a break in their pill-taking regimen. What’s alarming, however, is that lapses in HIV treatment tend to be longer than the average. The jail clinic could easily call the inmate’s doctor and confirm the HIV claim. Instead of doing this, what do they do? They test the inmate all over again! Why? This makes no sense at all.

It’s all about the money. Monte was identified as having AIDS during his first trip to jail. He got his warfarin pills to treat the blood clots in his left leg almost immediately, without testing. Those cost $0.50 per pill. The Atripla for AIDS, on the other hand, costs $50 per pill, and Monte didn’t get those pills until September 19. (For those unfamiliar with HIV/AIDS medications, Atripla is actually three different drugs combined into one pill, part of the reason it’s so expensive.)

On September 22, Monte was found to be running a fever. He goes to the clinic. The first doctor to see him does something bordering on malpractice: he sends Monte back to his cell. Thankfully, the doctor on the next shift has a sense of humanity and medical awareness, calls Monte back to the clinic, and writes in his file: “Fever in a patient with AIDS. Transfer to LBJ [Hospital].”

A few hours later, Monte’s back from the hospital in his cell, a notation on his medical record for “strict ER precautions, return if worsening of symptoms/condition,” a prescription of a higher dose of warfarin (15 milligrams instead of the 10 milligram “subtherapeutic” dosage he was getting), and a new prescription for the antibiotic azithromycin. Thankfully they know what they’re doing at LBJ. Of course, sadly, that does not matter as much as it should…

On September 28, Monte has to tell a clinic doctor that the orders from the hospital are still being ignored. The doctor orders the higher dosage of warfarin in an underlined, circled, all capitals “NOW.” On October 1, he gets his azithromycin, but is still only getting the 10 milligram dosage of warfarin. Apparently, an underlined, circled, all capitals “NOW” was beyond the grasp of whatever idiots were working the pharmacy. The records end with October 7 so it is not clear if the warfarin dosage was ever increased.

On October 18, Monte runs out of his Atripla, the expensive AIDS medication. He’s without it for three days, on top of the week he was without it after being re-arrested, and the week without it after the initial arrest. That’s 17 days out of about three months.

Quoting the story once again, we come to a truly frightening turn of events:

Calmelet noticed that he began looking pale, “that internal-sickness kind of pale.” Killian himself wrote that he was having not just fever with “a great amount of sweat” but also chills, “severe headaches, nausea, blurry vision.” Believing that many of his symptoms were caused by an overdosage of Dapsone, another antibiotic he was taking, Killian tried to change the dosage, and when he couldn’t, stopped taking the Dapsone. Knowing the state of his immune system, he also stopped eating from the trays that were brought him, which he said were dirty, and instead, bought food from the commissary and drank only from sealed containers.

Now, let me explain something, and unfortunately, this is from my own personal experience as a former inmate. Lest anyone try to imply otherwise, I’m not proud of that in the least, but I put that out there in the hope what I say next is a bit more credible as a result.

When one becomes an inmate in an institution, whether it be a county jail, state penitentiary, or what have you, one’s needs become the responsibility of the agency running that institution. This includes food, shelter, and medical care. The mealtime trays are paid for by the agency (HCSD), and served to every inmate. Due to his compromised immune system, caused by the county’s Monte spent his own money just to eat. As an inmate, there is no way to land a paying job, so Monte is at the mercy of generosity of others and/or any money he may have earned in the free world. The food prices are ridiculously inflated, as well. A package of ramen noodles which costs maybe $0.15 at a grocery store sold for $0.50 as of the last time I checked years ago, and is probably higher now. Other items have similar markups; some are actually close to not being a ripoff.

Monte originally planned to take his case to trial, and rejected an offer of two years’ probation. By October 28, Monte pleads guilty. Not necessarily because he was guilty, but because it was the only way he knew to save his life.

And that part is what I believe to be absolutely, positively, unmistakably wrong. Even if the charges are true and the evidence is irrefutable, it is absolutely, positively wrong to deny medical care to a human being with a terminal disease, just to coerce that person into pleading guilty to a crime.

After being released the next morning, Stephen takes Monte to see his regular doctor. In the span of less than two months, Monte’s blood pressure went from 130 over 74 to 96 over 66, he had lost 20 pounds, and was jaundiced with blood in his nose and his stool.

Monte’s condition was so bad that the doctor immediately sent him to the emergency room less than one day after his release from jail.

At the hospital, tests reveal Monte has two forms of cancer (liver cancer and Hodgkin’s lymphoma), almost certainly not helped by the precarious state of Monte’s immune system during his time in jail.

Not surprisingly, Ms. Garza, the county’s media manager was less than thrilled with the journalism of Randall Patterson, and she lobs back this e-mail: “Mr. Killian’s medical issues were always promptly addressed by the physicians… Overall, our medical care professionals believe there are no indications of adverse outcomes and no indication that Mr. Killian was in a life-threatening situation.”

Liar, liar, pants on fire! I’ve never seen such a blatant lie. Shame on you, Ms. Garza! It’s people like you make the entire profession of public and media relations look bad. I’m horrified that my tax dollars pay your salary. The truth, the documented truth, is the exact opposite of this dollop of bovine excrement that frankly isn’t even worthy of the label “spin-job.” The vital signs alone between the two doctor visits are enough to completely discredit any notion that Monte’s medical issues were anything close to properly and promptly addressed. If HCSD’s medical staff took such great care of Monte, why was he in the emergency room the day after his release?

I’m being realistic here. I’m not expecting the jailhouse to become a taxpayer-funded imitation of the Hotel Zaza, or for that matter, even Motel 6. But to me, it is painfully obvious that HCSD either wilfully or negligently fails to respect the dignity of the human beings it is responsible for as inmates of its jail system.

I don’t care what kind of slick PR job Ms. Garza thinks she’s pulling here; this is the kind of spin that makes weaker men vomit from dizziness. The right thing to do in this situation is apologize. Apologize profusely, and communicate with the people one is apologizing for to be sure future incidents are being prevented. The rules of PR relations do not change when working for a government agency. They don’t!

I find HCSD’s intimidation tactics and loaded questions from its media officers (such as “You don’t really want your personal health information splashed all over the newspapers, do you?”) to be distasteful and obviously self-serving of its own best interests as opposed to the people’s. I find it horrifying we have sociopaths in charge of the care and custody of Harris County’s jail inmates, many of whom have not been found guilty of a crime and are merely awaiting trial.

I’m glad we have good people like Randall Patterson that cut through the crap and report the truth. I’m glad we still have the First Amendment in the USA; I probably could never post a similar piece about local jails as a resident of, say, China.

And Monte… I’m glad you’re alive, and I hope you make a full recovery. Your suffering was and is not in vain. Not on my watch.

Not-so-clever photo editing

Mashable reports on an unbelievable blooper from a company that really should know better.

Microsoft published at least two different versions of an ad, editing the photo in one. The change made was to replace the head of a black man–and only the head–with the head of a white man. While the change is not as noticeable if one only sees the Polish version of the image, it’s glaringly obvious if one sees both versions.

This was a PR disaster in the making from the beginning. To their credit, Microsoft did issue an apology in a prompt fashion. But really, you’d think Microsoft would know better. So should their ad agencies. It would make more sense to have extra models and shoot two pictures. It’s understandable to localize advertising, but it’s inexcusable to be this sloppy and this insensitive about it.

Sock(-puppet)ing it to Apple’s iPhone App Store

Sometimes Apple is not to blame for everything, though I would like to think there is a way they can put a sock in this problem.

Gagan Biyani writing for MobileCrunch reports on the latest problem to hit Apple’s iPhone App Store: completely fake reviews planted there by PR firms.

Reverb Communications is a PR firm retained by some of the companies which sell iPhone applications in the App Store. The firm touts “first party” and “personal” relationships with Apple. Those claims, of course, are spun so much, most of us mere mortals that don’t work in PR risk nausea from the resulting dizziness embodied therein. Because what Reverb actually means is that they have a bunch of fake identities that can log into the App Store and post fake reviews. Yeah, that’s not exactly what comes to mind when I hear of “first party” and “personal” relationships.

How did we finally find out that Reverb lacks scruples and decency? Through an anonymous developer referred to in the article as only “Developer Y” (assumably because “Publisher X” had just been used in the preceding paragraph). From a document sent from Reverb to Developer Y (quoted in the original article):

Reverb employs a small team of interns who are focused on managing online message boards, writing influential game reviews, and keeping a gauge on the online communities. Reverb uses the interns as a sounding board to understand the new mediums where consumers are learning about products, hearing about hot new games and listen to the thoughts of our targeted audience. Reverb will use these interns on Developer Y products to post game reviews (written by Reverb staff members) ensuring the majority of the reviews will have the key messaging and talking points developed by the Reverb PR/marketing team.

But it gets even better. Reverb actually works with Apple, having done at least one TV commercial for them. Further, at least one of Reverb’s referrals actually came from an Apple employee.

Reverb’s official statement when confronted with this? Hang on tight, because the Tilt-a-Whirl is starting up again. Doug Kennedy wrote back to MobileCrunch in essence fingering a “disgruntled former employee who is violating his confidentiality agreement.”

I’m pretty sure confidentiality agreements don’t cover illegal activity, and what Reverb is doing here at least borders on fraud. At the very least it’s patently devoid of any scruples, honesty, and ethics. And PR firms and the people that work for them wonder why they are sometimes viewed as less trustworthy.

Shame on Reverb. If you work in PR, please don’t do what they did. The world, and the reputation of your profession, will be much better off.