Marketing follies in the WordPress theme arena

Ordinarily something like a CodeinWP Transparency Report #8 wouldn’t be noteworthy. But the report goes on to describe how the company in question, ThemeIsle, “lost $30,000 due to a single line of CSS.”

Reading on further, what the report is alluding to is that this company which sells WordPress themes at one time offered three different options: one theme with one year of support for $67, access to all themes with two years of support for $99 (marked down from $123, which is possibly a “fake” regular price), and access to all themes with lifetime support for $199. By getting rid of the least expensive option, thus forcing customers who just want one theme to pay another $32, they aren’t “losing” this $30,000 any more.

If this seems outrageous, that’s because it is. It’s not unlike, say, Taco Bell taking a la carte drinks off the menu and then offering a combo with only nachos and a drink for about what both would cost a la carte (say $2.59 or so), for the customers that want “just a drink.” How long would Taco Bell last with this policy? Customers would leave in droves for McDonald’s or Wendy’s or just about anywhere else.

Sure, for the developers who will eventually use two or three of the themes, the middle option is a better deal. But for the rest of the people? Honestly, I’d be more inclined to just use a free theme or a less expensive commercial theme.

Also, there is the issue of the “fake markdown” from $123 to $99. That really needs to go, unless at some point that option will become $123 again. This is the kind of thing that gives marketing a bad name. That, to me, reeks of the odious odor of obnoxious and unscrupulous furniture and car salespeople. If they are going to be sold commercially (which apparently they will be for at least the immediate future), WordPress themes shouldn’t be sold with lame tricks like this.

The post I’m commenting on is from late November and references sales figures from September and October. So apparently, this “fake markdown” has been in place since at least September, and is still there today (in December). Will the price ever go back up to $123? (Was it ever $123 to begin with?) If so, when? If not, get rid of “$123.00” with the line striking through it again. (And next time, don’t try to make it look expensive by putting the “.00” in there, when every other price on the board is a round dollar amount with no cents. That’s also unethical.)

Rather than “lost $30,000 due to a single line of CSS”, I would characterize this as “didn’t realize there was $30,000 to be made by questionable if not outright unethical means.” I’m not suggesting not to buy from ThemeIsle specifically, but this should be kept in mind before buying commerical WordPress themes from anyone.

Nightmare in a Pennsylvania prison

A recent story in the International Business Times, which also later appeared in Newsweek, tells a rather chilling tale of an inmate’s medical problems in a Pennsylvania prison. It is entitled “Poison Prison” and offers a look at exactly this: a prison close to a coal ash dump site, where inmates are developing troubling and previously mysterious health problems. The story centers around a now-former inmate named Marcos Santos (he made parole in 2015 March). Quoting the story:

The 41-year-old Santos entered Fayette on Feb. 12, 2012, as a healthy man, both physically and mentally. He was serving a five-to-10-year sentence for selling cocaine in his hometown of Harrisburg, Pennsylvania. He stood 5 feet 8 inches and weighed 164 pounds. The only medication he ever took was a daily dose of Lisinopril, meant to curb his high blood pressure. He prided himself on his body, his muscles.

But six months into his sentence at Fayette, Santos had become a different man. He was frail and in near-constant pain. […] Santos’ cellmate, nicknamed D-block, kindly offered Santos the bottom bunk so that he could get up more easily in the middle of the night.

Santos soon became a fixture in the prison’s infirmary, where he presented his rashes, skin welts and swollen eyeballs to the medical staff.

[…]

At 5:36 p.m. on Aug. 26, 2012, the evening he thought he might die, Santos sat alone in the prison hospital and was given two tablets of Tums. Santos recalls the nurse telling him, “If you make it, you make it.” (The Pennsylvania Department of Corrections declined to comment for this story, but medical records confirm Santos was administered only Tums that evening.)

Regular readers know my stance on drug prohibition; I’m not going to go into that here. Let’s assume for the moment that Marcus’s sentence of 5 to 10 years is justified, that it fits the crime in question. So that’s Marcus’s sentence, 5 to 10 years; he was not sentenced to the death penalty. He didn’t do anything either within or outside of the prison walls to justify the thoughts that he might die.

I am not suggesting in the least that we turn prisons into taxpayer-funded resorts for criminals. However, wantonly exposing prisoners to a known unhealthy environment is almost certainly a violation of the Eighth Amendment, and a rather flagrant one at that. Indeed, quoting from further in the article:

If he can prove that there is, in fact, a problem with the air quality in LaBelle, [Abolitionist Law Center attorney Dustin] McDaniel believes that keeping prisoners there is cruel and unusual punishment. “Health is a human right,” McDaniel wrote in his initial report, “and if the patterns that have emerged during our investigation are indicative of the harms and risks that accompany confinement at SCI Fayette, then it is imperative that the prison is shut down.”

Part of the purpose of prison is to rehabilitate (otherwise we may as well be sentencing everyone to life without or death, or at best, figuratively speaking, outfitting prisons with revolving doors, i.e. assuming prisoners are going to just come right back in after release). Rehabilitation is worthless if one is of markedly poorer health on release than on initial confinement (except for for natural decline of health due to aging), and part of the purpose of prison is to rehabilitate. Thus it just doesn’t make any sense to wantonly expose prisoners to unhealthy conditions.

I’m horrified that this Nurse Ratched wannabe who told him “If you make it, you make it” probably kept his or her job. Now I am a realist here; I’m not expecting prisoners to get first-rate care within a correctional setting, but I do expect those who work in correctional institutions to be decent people with at least a nominal level of compassion. This falls so far short of that it’s not funny; it’s an absolutely horrible way to treat someone, and crosses far below the line of what is acceptable. This nurse, in all likelihood, knew far more about the problem than Marcus did. He or she has probably seen the same thing month in and month out for quite some time, and knew that something unusual was going on.

(Sidenote: the story does not mention the nurse’s gender. In this case, it is noteworthy that male nurses are quite common for correctional settings. My comparison to Nurse Ratched is intended strictly on a personality basis without regard to gender.)

If I was in charge of PR for the Pennsylvania DOC, I probably would not want to comment on the story either. Even knowing what I know about PR, it is difficult to blame them for the classic “no comment” that some PR professionals love to hate. (It’s also quite possible there is still the potential for litigation, which is another good reason for “no comment.” Sometimes the advice of legal counsel takes precedence over that of PR counsel, and for good reason.)

Speaking of PR… another quote from the story:

McDaniel, the 35-year-old lawyer with the Abolitionist Law Center, gets visibly agitated when I bring up the DOC medical report, a report he calls “their bulls— investigation.”

“Their initial reaction was to manage it as a press relation issue,” he says. “It’s part of their attempt to defend themselves. They say, ‘Well, we investigated it and there was nothing there.'”

McDaniel grimaces when talking about the DOC. “People act as if there aren’t 2,000 people living next to this thing,” he says. “And when it’s raised, it’s like, “Oh, well they’re just prisoners. They shouldn’t have broken the law.’ But regardless of whether they’ve broken the law or not, this isn’t right.”

That has to be one of the lamest excuses for endangering lives: “…they’re just prisoners.” The Constitution, particularly the Eighth Amendment, still applies to the accused and the convicted. “Cruel and unusual” applies whether done on purpose, or through negligence.

There is also the possibility that some of these prisoners will eventually win their appeals. I acknowledge there is a difference between pure pre-trial detainees and those who have been convicted at the trial court level, but we don’t know which prisoners will eventually be able to overturn their convictions for whatever reason.

For now, SCI Fayette is still operational. I’ll be revisiting this story in the future, hopefully after SCI Fayette is shut down.

Thoughts on the tradition of Black Friday

Today is the day that has come to be known as Black Friday, the Friday after the fourth Thursday in November (American Thanksgiving), which has come to be known at least symbolically as the first shopping day of the holiday season. Curiously, it has held this distinction even as some stores have began decorating for the winter holidays earlier than Thanksgiving.

Among one of the more interesting recent developments, REI has chosen to close the doors of its retail outlets, and even urging customers to go outside instead with the #optoutside campaign. I see this as quite the bold and commendable move, and may well be the lead in an inevitable wave of backlash against the Black Friday tradition.

Now, I’m not against Black Friday by any means, but the reality is that many shoppers are seeing Black Friday for what it is: consumerism for the sake of consumerism, and in many cases, marketing for the sake of marketing. Like anyone with an interest in the profession, I admire good marketing, but I just can’t shake the thought that Black Friday as a marketing/sales tool has run its course.

Part of what is starting to kill Black Friday is the decision of many retailers, for better or worse, to open for part of Thanksgiving (typically from 6pm or so) when they would not in years past (the so-called “Gray Thursday”). The backlash from this has grown each year, with many refusing to shop on Thanksgiving in protest. Part of the backlash is due to retailers not giving employees the option to freely opt out of working on a holiday. While I can understand the retailers not wanting to do this, the effects of the bad PR will often more than offset whatever sales totals come up for a holiday. There was a time when a store opening on a holiday was a flagrant taboo, something that Just Wasn’t Done. We’ve changed to a 24-hour society, where even on a holiday there are things that need to be done, and things happen like running out of aluminum foil or Aunt Ethel’s favorite diet soda on Thanksgiving morning.

The reality of it is, I don’t see Black Friday going anywhere soon. The actual term for the post-Thanksgiving shopping rush has been with us for a good four decades. Even with Christmas creep, it will take a lot to fully take down this tradition; in fact, it may be the key to ending “Christmas creep” which I personally think is much worse than one day of flagrant consumerism and marketing. Yes, Nordstrom is on to something by refusing to decorate for Christmas until after Thanksgiving, and I wish more stores would follow Nordstrom’s lead. It’s bad enough when Halloween items are out in early September, right after the back-to-school promotions conclude.

Freedom of religion and the Greater Church of Lucifer

Raw Story recently reported on the recent opening of the Greater Church of Lucifer (GCOL) in Spring, Texas, and the activity surrounding it. It should be no big surprise that some Christians in the area protested the opening, with such remarks as this one from a protester:

This is what we get when we have freedom of religion… We ought to be filling up the whole street here, that they have to pass through us to get into that church.

According to local news reports, the church was the target of vandalism. This is not only against the law, it violates the very rules that Christians are supposed to live by according to the Bible, one of those being “Love your neighbor as yourself” (Mark 12:31, Matthew 22:39).

Let’s go back to the protester’s quote for a moment. Freedom of religion means freedom to practice any religion, no matter how unconventional, unpopular, or weird. It’s not a “get out of jail free” card to break the law (for example, the GCOL wouldn’t be able to do goat sacrifices any more than any Christian church would be allowed to do something similar based on Old Testament scripture).

If one were to have asked that woman months prior to the GCOL opening if freedom of religion were a good thing, odds are she would have answered along the lines of “yes, people should be allowed to worship God however they please.” But it’s about more than that. From the First Amendment to the US Consitution:

Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof…

(Later case law has extended this to apply to state and local governments as well. See Free Exercise Clause on Wikipedia.)

Oddly enough, the Free Exercise Clause of the First Amendment has been used by Jehovah’s Witnesses over the years to get laws discriminating against them struck down. I will admit Jehovah’s Witnesses, even among some Christians, aren’t held in that high of regard; I, personally, can understand wanting to spread the gospel, but here in 2015, knocking on doors of strangers is just not the way to do it. Even decades ago, I’m not sure it was the best way to go. I mean, I know where to get a Bible and where the church is if I want to go. It’s not that hard to find the gospel if one really wants it, unless one is literally in the middle of nowhere (even in rural America, churches are not terribly hard to find, though they may be miles away from where one lives).

Anyway, freedom of religion is for everyone. It prohibits the government from discriminating against Christianity (both Protestant and Catholic denominations), Judaism, Islam, Buddhism, neo-pagan religions (such as Wicca), Pastafarianism, agnosticism, atheism/humanism, and yes, even Satanism and Luciferianism. This is of course not an all-inclusive list, but it should give you some idea as to just how diverse religions and systems of belief can be.

This is something that the Christian zealots quickly forget. Many of them want freedom of religion for themselves, but not for the many other faiths practiced across the country. If freedom of religion is there for Christians, it also has to be there for atheists/humanists and organizations like the Greater Church of Lucifer. Anything else is discriminatory.

Bughouse on a chess server: the good, the bad, and the ugly

Note: this post was originally written back in late 2015. A lot of this is of mainly historical interest; the activity level on FICS has dropped off precipitously in the intervening time period of about six years. However, I still feel the story needs to be told, as something like this could happen to other game communities elsewhere.

Despite being a fairly avid chess player, I have not written anything chess-related on this blog until now. Maybe it just seemed like most of it would not make a good topic, but I think I have finally found something that does.

I had an interest in chess ever since someone in my family bought the Video Chess cartridge for our Atari 2600 way back in the day. I finally got to where I could beat it a few times on the easier difficulties, and later progressed to Sargon II on my Atari 1200XL. I played in exactly one scholastic tournament where I’d come in third, during my very brief time as a school chess club member in middle school (I would later transfer to a different school which unfortunately did not have a chess club; the high school I would wind up in also did not have a chess club, though by that point the “no pass no play” rule would have kept me out of it anyway.)

I kind of put chess on the shelf for a while until I got my first Internet access. And so, in the early morning hours of 1996 July 1, I began what would later become a somewhat intermittent love affair with chess on the Internet by signing up for an account at the Free Internet Chess Server (FICS), which today is at freechess.org but at the time was using the hostname fics.onenet.net (which no longer resolves).

Over the years off and on I’ve played mainly longer games, of an estimated time of 15 minutes or more, called “standard” under FICS’s rating system. Nevertheless I have played some faster games, including something called bughouse. “Bughouse” is an old slang term for a mental hospital; bughouse, the game played with chess pieces, got its name from the chaos which ensued over both boards with pieces being swapped back and forth. (It’s also known as Siamese chess, tandem chess, and some other names.)

Yes, I did say both boards. Bughouse is a team game, with one player on each team playing as white and one as black. Captured pieces go to a partner who can drop them on any vacant square in lieu of a move, with the exception pawns cannot be dropped on the first or last rank. The object is to either win on time, or by checkmating the opponent’s king. One checkmate or one fallen flag decides the game for both boards. Typical bughouse time controls were “5 0” (five minutes, no increment) in the early days. Over the years, they have been reduced to “2 0” (two minutes, no increment).

That’s two minutes. For each player. To play the entire game.

Suddenly the moniker of “bughouse” starts to look damned accurate.

If that was everything, if bughouse were just two chess games joined into one making something completely different, with players respecting the same decorum appropriate for a chess server, there wouldn’t be an issue. If only that were the case in reality. Abuse of all kinds is a problem on many chess servers; on FICS, bughouse players account for a disproportionate amount of it (both my personal observations and what I have heard talking to admins). Here is a somewhat abridged version of the “help abuse” file on FICS, with an emphasis on rules bughouse players have been known to violate at various points in the past:

The purpose of FICS is to provide a free, friendly, family orientated means for chess enthusiasts to play chess and discuss topics of interest. When abusive actions occur, FICS administrators have the authority to take steps to stop these actions from occurring. […] Examples of abuse include, but are not limited to:

1. Harassment of users including harassment related to race, religion, gender, sexual orientation, etc and discussion which promotes such intolerances.

2. Harassing, threatening or abusing a staff member (administrator, SR, CA, TM or someone who has been asked to act on their behalf) in the course of their duties.

3. Obscene communications – all public communications should be appropriate if viewed by our youngest members (some as young as 8 years old).

4. Profanity.

[…]

6. Making public accusations against other players (including in finger or formula notes) including but not limited to accusations of abuse or accusations of cheating.

7. Connecting to the server as a guest to get around censors or noplays directed to your playing account by another player.

8. Using blindfold, team or other accounts including unregistered handles to evade server sanctions that may have been imposed on you.

[…]

11. Distributing, buying, selling, handling, or attempting to gain the personal information of another person (including real name, email address, password etc) without permission, or any server related file or screen information which is not available to all registered users by legal server means, or any server document or correspondence not intended for general viewing. Attempting to obtain such information by deceit.

[…]

15. Throwing games or knowingly allow another user to throw games to you, or agreeing results in advance, or aborting on purpose by disconnection to avoid rating changes.

[…]

19. Tampering with timeseal or interface code to facilitate cheating, or development of such cheating facilities including distributing the (amended) code.

[…]

22. Creating unauthorized duplicate accounts or helping others create them.

23. Inciting, encouraging or helping other users to commit acts of abuse

That’s quite the laundry list, even omitting some of the rules (I included 12 out of the 23, so a nominal majority). The full file is available from the FICS website and is the de facto “terms of service” for the server.

For a majority of the time FICS has been online, the official bughouse channel for forming partnerships and getting games going was channel 24. Sometime in the past few years (perhaps 2012 or so?), channel 24 was quietly removed from the official channel list, as profanity, obscenity, the occasional cheating accusations, and other types of indecorum became the norm as opposed to the exception. That doesn’t mean channel 24 is no longer used for bughouse chat, just that it’s no longer officially mentioned in either the server output or the “help channel_list” file.

In a real life chess club, there’s a sense of decorum. The same would be said, for the most part, on FICS as well. The chess players, with the possible exception of those who specialize in “lightning” games (time controls with an estimated time per side of lower than 3 minutes, usually “1 0” and “2 0″ on the modern day FICS), do a reasonable job of maintaining decorum. The bughouse players, on the other hand… I’ll just say that before I actually started regularly reporting the more flagrant cases of abuse (mainly profanity, cheating accusations, and chat which indicated someone has multiple/”dupe” accounts), channel 24 was often a zoo. The only times it wasn’t a zoo, was during the hours it would be completely or nearly dead. Even then I think some players simply don’t know the rules, so I have taken to reminders like this one:

[23:28:11] QBall(24): Reminder: Examples of abuse include, but are not limited to: … 4. Profanity. … 6. Making public accusations against other players (including in finger or formula notes) including but not limited to accusations of abuse or accusations of cheating.

The reactions to my reminders? Let’s just say that they illustrate the somewhat sarcastic maxim “no good deed goes unpunished.” The bughouse players don’t give a damn, and at least one of them apparently can’t type a complete sentence without a swear word in it to save his/her life. (Note: by default, FICS replaces known profanity/obscenity with the characters “#$%&” in order, repeated. The default “tolerance” setting is 1, on a scale of 0 to 5 where 0 will even censor “damn” and “hell” and 5 is completely uncensored letting you see all chat, no matter how profane/obscene, in all its uncensored “glory.” Partly so I may report the most flagrant violations, and partly because I feel like I just don’t need it, I have mine set to 5.)

Granted, there was a long time (up until at least 2002 or so) where admins did try to keep a check on the bughouse/channel 24 crowd, but eventually it would appear it was determined letting the lesser indecorums slide was worth the decrease in workload.

Perhaps the most flagrant example of abuse came in 2002. A user who went by the handle of Seipman was banned from FICS either permanently or indefinitely on or about 2002 January 26.

Before I get into the rest of the story, a bit of an aside here. Seipman had revealed himself to me as a jerk some time before this. I don’t have logs, but I recall an incident where I was his partner in a bughouse game and he was upset about the way I played. We had a won game and he threatened to resign if I didn’t answer his criticism about my moves within 10 seconds. He also threw a game at some point in the same session, assumably to show me how bad I was playing (which taught me nothing, lowered my rating even further, and possibly even opened me up to sanctions as well). Anyway, after the game where he threatened to resign a won game, I unpartnered him and swore never to play either against him or partner him again. (This was, I think, sometime in 2001.) It was no big surprise to me that he was banned from FICS.

Anyway, after Seipman was banned, he created an unauthorized duplicate account Daysleeper. As Daysleeper, Seipman played the role of a model user. He was added to the tournament manager list, then the service representative list, and then finally and most unfortunately, he was made an admin. That lasted until 2002 September 6, a mere seven months and change since Seipman’s last login under his original handle. The exact reason Daysleeper’s admin status was terminated isn’t stated, however it can be assumed he was found to, at minimum, be an unauthorized duplicate account.

During that time, Seipman (as Daysleeper) copied a bunch of notes files of various users. This wasn’t known until early 2005, when Seipman logged back on to FICS as a guest, and tried to blackmail his way back on to the server. Needless to say, this didn’t work at all (in fact, Seipman probably threw away any hope of having his original ban overturned), and after word got out the admins decided to have a “town meeting” to discuss what had happened. The chat log from that meeting on 2005 May 2 is still available and contains a lot of informations for the terminally curious.

Thankfully, that kind of egregious abuse has only happened once. It would be one thing if Seipman were the only such abuser in the bughouse community. However it was at one time very common to hear of a player getting banned and coming back as a dupe, or even for someone to openly ask in channel 24 “whose dupe is xxxx?” (Yes, when I see these, I report them; they are evidence that someone has a duplicate account they are not supposed to have.)

Today, it’s almost impossible to go through a week’s worth of hanging out on FICS without having someone drop some kind of swear word, or otherwise say something not allowed by the rules. In fact, on the day I first wrote this post, someone re-published their private tell, along the lines of: “partner (another player) and throw 200 points pls, ty gg” (sic). This falls afoul of at least one rule (either harassment or inciting others to throw games, depending on the exact context, which at the time I did not dive deeper into).

Particularly frustrating to me is seeing titled chess players (FM, IM, GM) come on FICS to play bughouse, and do nothing to assert a leadership role to discourage the indecorum (since apparently the admins/SRs refuse to do so). Honestly, I would expect better from people who have, in most cases, devoted the majority of their lives to chess.

I do appreciate what the admins do to keep FICS running; I would not continue to play there if I didn’t. That FICS has lasted as long as it has, in an era where web-based chess servers are rapidly becoming the norm, is a testament that the administration is getting at least some of it right. However, I would like to see the trend of indecorum in bughouse turned around. I believe that with the appropriate leadership, bughouse players are capable of respecting the same decorum as chess players on a chess server. My understanding is that abuse is abuse, regardless of whether it happens in shouts, channel 1, channel 50, channel 24, channel 10, private tells, or otherwise. Hiding channel 24 by simply omitting it from the official channel lists will not solve the issue long term (in fact, it is an acknowledgement of how bad the problem is, and does absolutely zero to fix it). In a real life chess club, the club’s leadership would crack down quickly on indecorum from a few bughouse players. Is there a reason why FICS admins can’t do the same?